I've participated several times in the 4 AM 'running of the bulls'. We've actually had very specific strategic approaches pay off rather nicely. But over the years as competition among retailers continue to raise the stakes and aggressive shoppers reach all-time lows in greedy tactics, I've decided to distance myself from this scene. The spirit of Black Friday is encapsulated and in full view when a California shopper actually pepper-sprays 20 c0-shoppers in order to get the jump on a good deal, or a shopper fires gun shots in a South Carolina mall just to thin out the crowd.
Don't we have enough? What is it that's on sale and at what price to motivate hundreds of thousands of shoppers to rush store entrances and many to act dangerously foolish? Happiness based on materialistic wealth is a scary pursuit. Eric Hoffer said, "There's never enough to reach a state of happiness, because the basis of this mentality is to always have more."
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